THE MID-ATLANTIC REGION (CAROLINAGE):  The Mid-Atlantic Region, encompassing states such as Maryland, Virginia, North Carolina, South Carolina and Georgia, offers a captivating consumer landscape shaped by its diverse agricultural output, historical significance, and a rich culinary heritage. The farms in this region produce an array of products, from Pennsylvania Dutch delicacies like scrapple and shoofly pie to Maryland blue crabs and Virginia’s renowned ham. Local retailers proudly feature regional products such as Amish quilts, pottery, and artisanal cheeses. Food service operations celebrate a fusion of culinary traditions, offering iconic dishes like Philadelphia cheesesteaks, Chesapeake Bay seafood feasts, and Southern comfort foods. Schools and colleges incorporate these flavors into their dining options, while hospitals prioritize health-conscious choices. The Mid-Atlantic’s consumer market also includes historical memorabilia, colonial-era crafts, and a deep appreciation for locally sourced goods, reflecting the region’s blend of cultural diversity, agricultural heritage, and historical significance.

Each State Has Its Own Unique Opportunities For Brands Including Examples Such as:

• North Carolina is dominant being a home state for many retailers including Family Dollar, Ingles Supermarkets, Harris Teeter (Kroger), Alex Lee, Lowe’s Markets, Food Lion and Weaver Street Markets as well as distributors such as MR Williams and Southco.
• Virginia is home to the main offices of the Military retail operations (DeCA, NEX, MCX, Coast Guard Exchange as well home to retailers such as Southern States.